The Tour of Britain and Women’s Tour, the UK’s most prestigious races, have today announced an exciting new partnership with Eurosport and the Global Cycling Network (GCN). The five-year alliance will bring the Tours to millions globally through world-class digital platforms and channels.

This agreement between race organiser SweetSpot and the Discovery brands will see the Eurosport App, GCN+ and discovery+ in selected markets become the digital destinations of choice for cycling fans everywhere with live and exclusive coverage of the Tour of Britain* screened globally for at least the next five years.

SweetSpot will also work with Eurosport and GCN to produce enhanced content – including previews, features and analysis from the best cycling experts – of the Women’s Tour. This agreement forms part of our intention to show the race live for the first time in 2021.

In addition, the partnership will see Eurosport handle the rights distribution for both events, and SweetSpot’s successful town and city centre race series, the Tour Series, across Europe*, Africa, Asia, North America, Oceania and South America.

*Excludes Britain and France.