Hear more about Friends Life’s sponsorship of the Tour of Britain and The Women’s Tour in this video from the sponsorship announcement.

Following this morning’s announcement about Friends Life extending their cycling sponsorship to encompass the men’s Tour of Britain, The Women’s Tour and The Tour Ride sportive you can also see more in this video.

Featuring professional cyclists Alex Dowsett and Jessie Walker, plus British Cycling Chief Executive Ian Drake and Friends Life Group Chief Executive Andy Briggs.