Interview with Chris Boardman at the launch of Aviva’s sponsorship of Britain’s biggest professional cycle races, the men’s Tour of Britain (6-13 September 2015) and the Women’s Tour (17-21 June 2015).

Launched in Piccadilly Circus in April 2015, Aviva, the UK’s largest insurers, have become the title sponsors of the Tour of Britain, Women’s Tour and Tour Ride sportive.