The UCI have revealed their new logo for the UCI Women’s WorldTour, which will go live in time for the 2016 season and will of course feature at next June’s Aviva Women’s Tour.

The rebrand, which will go live for the 2016 season, gives a fresh visual identity to both the women's series and the men's WorldTour, while at the same time strengthening their link with the UCI and with each other.

The three-dimensional logos are made up of a coloured ribbon coiled into the shape of the globe.

For the UCI WorldTour, it contains five segments, featuring the colours of the UCI rainbow stripes. For the UCI Women’s WorldTour, of which the Aviva Women's Tour is a part, three additional colours have been included to reflect the recent heritage of the UCI Women Road World Cup.

UCI President Brian Cookson said: “The UCI Women’s WorldTour is a massive step forward for women’s professional road cycling and I’m delighted that we can now also reflect this with a strong brand identity. It is important that we demonstrate a clear link between the two series, especially as they represent the very highest level of competition in men’s and women’s professional road cycling. This new brand identity is another step forward in growing the profile and professionalism of these two leading series, and the UCI looks forward to working closely with organisers, teams, broadcasters and sponsors in its activation and roll out.”

You will be able to see the new logo at the 2016 Aviva Women's Tour, the third edition of the race, between Wednesday 15 and Sunday 19 June.