Terrano Systems has today announced its partnership with the OVO Energy Women’s Tour, Britain’s leading professional women’s race, as it continues its aim of creating a safer cycling environment around the world.

In becoming the Official Cycling Communication System Partner of the Women’s Tour, Terrano Systems extends its links to professional women’s cycling, adding to an existing partnership with Canyon//SRAM Racing, the team of the race’s 2017 champion Kasia Niewiadoma.

What is Terrano?

[jwplayer jhnmVUf8]

Terrano Systems develops innovative safety-inspired sport communication systems, based on its passion for safety, human connection and outdoor adventure. Terrano Systems is a product designed for cyclists at virtually any discipline, level and terrain.

The unique cycling technology company is behind the recently launched Terrano XT, a breakthrough communication system that allows hands-free communication, functioning also at high speed and in extreme conditions thanks to an exceptional voice activated, yet noise cancelling speaker.

Terrano is developed for cyclists, by cyclists, driven by adventure, adrenaline and performance balanced with the need to stay safe, in control and facilitating human connection, even in extreme conditions.

Terrano creates a safer cycling environment through reliable communication technology.  It offers premium sound capacity with a patented Out of Ear speaker system that allows cyclists to warn of road hazards, communicate location and routes, hear GPS instructions and more, all while keep their hands on the handle bars, their ears open to the sound of the surroundings around them and the focus on riding.

Reaction to today’s news

“We believe that the ability to communicate, to share information with other riders instantly and to alert each other in the moment is critical in today’s riding environments,” said Ran Margaliot, Managing Partner, Terrano Systems.

“Just as important as wearing protection and be visible on the field, Terrano’s mission is to help improve riders’ control on the fly, anticipate potential dangers and be ready for that moment that things might go wrong. We want to turn cycling into a safer environment, while not harming the ride performance and the enjoyment.”

The OVO Energy Women’s Tour expands to six stages in 2019. This year’s race, which begins in Suffolk on Monday 10 June, will see Kent and Oxfordshire welcome the tour for the first time on stages two and three. Burton Dassett Country Park in Warwickshire will host the race’s first hill-top finish on Thursday 13 June, before two gruelling Welsh stages in the counties of Powys and Carmarthenshire will decide the overall champion.

The event continues to form part of the prestigious UCI Women’s WorldTour series. Further information on competing teams, stage times and leaders’ jersey designs will be made after Easter.

Links and downloads

Click here to visit the Terrano website | Click here to visit the Women’s Tour partners page