Sports travel provider Sportsbreaks.com will act as the Official Hospitality Partner for the Women’s Tour, the UK’s most prestigious women’s international cycling race, in 2021 and beyond.

The five-year partnership with event organisers SweetSpot sees Sportsbreaks.com awarded exclusive rights to sell distinctive hospitality packages for the Women’s Tour, Tour of Britain and Tour Series.

SweetSpot will announce more details of additional VIP packages at the Women’s Tour (Monday 4 – Saturday 9 October), aimed at giving guests an insight into the race and once-in-a-lifetime experiences as a part of the development of bespoke travel and hospitality packages for the cycling market, in the coming weeks.

Fans can pre-register to be the first to hear more from Sportsbreaks.com via their website: sportsbreaks.com/cycling.

In quotes

Rob Slawson, Director of Sports Travel at Clarity Travel & Sportsbreaks.com, said : “We are delighted to be partnering with the Women’s Tour and cannot wait to welcome sports fans back and join them in witnessing the must-see cycling action.

“We know how much sports fans have been missing live sport, and even more so, the opportunity to experience unforgettable sporting experiences themselves since the onset of the lockdown. Therefore, we are hoping to create and deliver experiences that the fans won’t forget.”

Betty Moseley, Strategic Partnerships Manager at SweetSpot, said: “We are excited to partner with Sportsbreaks.com as their expertise in the hospitality sector is unrivalled. We want to make access to our hospitality packages as simple as possible and using the Sportsbreaks.com platform allows us to do just that. Together with Sportsbreaks.com we will continue to put fans at the heart of the action at every race start and finish.”

About the 2021 Women’s Tour

Following the postponement of the 2020 Women’s Tour owing the COVID-19 pandemic, the race dates for this year’s race are Monday 4 to Saturday 9 October 2021.

The planned route and stages for last year’s postponed race – our Grand Départ in Oxfordshire, a first-ever trip to Walsall followed by our Atherstone individual time trial, stage five from Colchester and Clacton, and our Haverhill and Felixstowe finale in Suffolk – will go ahead as intended. Further details of the route and event will be announced in Summer 2021.

A range of other sponsorship and partnership opportunities are available across both the Tour of Britain and Women’s Tour in 2021 for brands looking be associated with Britain’s biggest professional cycling events.  Opportunities exist from regional packages to support individual stages through to the title sponsorship of both races. Click here for more information.

The new partnership with Sportsbreaks.com was brokered by specialist sports rights and marketing agency Sport Collective GV6, who have been working with SweetSpot to identify new commercial partners for Britain’s leading cycling events.