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Host the Women’s Tour

Women's Tour host

The Women’s Tour isn’t just a cycle race: it is an event. Hosting the Women’s Tour allows cities, towns and villages to proudly showcase their historic, cultural, architectural, tourist and green credentials to a worldwide audience. The event also offers a major social agenda and promotion of sports development; in particular participation and healthy lifestyles, focusing on young girls.

The Women’s Tour isn’t just a cycle race: it is an event. Hosting the Women’s Tour allows cities, towns and villages to proudly showcase their historic, cultural, architectural, tourist and green credentials to a worldwide audience. The event also offers a major social agenda and promotion of sports development; in particular participation and healthy lifestyles, focusing on young girls.

It offers a picture postcard unlike any other, one that allows host venues promotion and exposure around the world. The event is broadcast in over 100 countries worldwide and attracts over 150m social media impressions yearly. Put simply, this is an unmissable showcase for your venue.

Why host the Women’s Tour?

Host venues benefit from the Women’s Tour in many ways, including:

  • Up to £2m value to the economy
  • £1m media value
  • A media showcase: live coverage of ITV4 and Eurosport in the UK alone
  • Platform to engage your local community
  • Huge roadside attendance: our 2017 finale in London attracted 125,000 spectators
  • 64% of spectators are inspired to cycle more

 

All six stages of the 2019 race combined to produce these returns:

  • £7.5m+ value to the UK economy
  • 300k roadside spectators
  • 2m+ total TV viewers
  • 25+ hours of TV broadcast in the UK alone
  • National and international press coverage
  • Participants included Olympic and world champions

Next steps

Representatives of cities, authorities, councils and districts interested in hosting the Women’s Tour can obtain further details on the application process by completing the below form.

Alternatively, email us and a member of the race’s commercial team will get back to you.

The Women's Tour

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Partners of the Race

Race Partners

Click for Stage Information

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Bicester

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Haverhill

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Felixstowe
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