Award-winning craft beer brand JUBEL have been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series, Britain’s leading procycling events.

JUBEL brew dangerously refreshing craft lager cut with fruit. Their beers pack the refreshment of a fruit cider with the sessionability of a crisp lager, and are vegan, gluten-free, and a sociable 4% ABV for easy-access. JUBEL will be available for hospitality guests at all three events in 2021, while JUBEL will also engage with fans at the Tour of Britain and Women’s Tour stage finishes where they will have a retail presence in the Tour Village.

To celebrate the partnership, JUBEL are giving away hospitality passes to this year’s Tour of Britain and Women’s Tour* to any cyclist who rides 365km – the length of the 2021 Tour of Britain’s opening two stages – between today and Thursday 30 June. Entrants simply need to sign up to the June Cycling Challenge on Strava and email to enter.

JUBEL Women's Tour

Photo: JUBEL’s refreshing flavours and sessionability have already made their beers a popular post-ride drink

In quotes

Jesse Wilson, co-founder of JUBEL Beer, said: “JUBEL was born in an Après bar and we exist to bring Après to the everyday. Après is drinking to the before and making a moment out of the after. Après ski, sea, sport, adventure, work. We’re super stoked to be partnering with the Tours and are looking forward to bringing Après Cycling beers to the supporters, riders and teams throughout the events.”

Jonathan Durling, the Tours’ Partnerships Director, said: “We are delighted to welcome JUBEL on board as partners to the Tours. The fact that JUBEL have chosen the Tour of Britain and our other events shows the platform that we offer brands looking to not only raise awareness of their products across the UK but also to directly engage our fans, either digitally or at the races themselves.”

About the 2021 Women’s Tour

Rescheduled to October owing to the COVID-19 pandemic, the seventh edition of the Women’s Tour will feature the race’s first-ever individual time trial, to be held in Atherstone, Warwickshire.

The race, which forms a part of the prestigious UCI Women’s WorldTour, will start in Oxfordshire and visit Walsall, before concluding in Felixstowe, Suffolk. Details of the race’s fourth stage will be announced in the coming weeks.