and ProCycling, the UK’s leading online and print professional road cycling brands have become official media partners of the Aviva Women’s Tour, 15-19 June 2016, with a long term media partnership between Immediate Media Co and SweetSpot.

The partnership with Britain’s biggest women’s professional cycle capitalises on the increased interest in women’s cycling and highlights Immediate’s position as the leading player in the cycling media.

Cyclingnews and ProCycling will work alongside the Aviva Women’s Tour to create unique editorial content and features from previews to behind the scenes. Cyclingnews, as digital media partner, will be first to break any Tour news. The market leading brands will also be given branding, data sharing and direct marketing opportunities around the Women’s Tour.

The platforms the campaign will work across includes:

•    ProCycling (editorially and commercially plus social media)
•    Cyclingnews (online editorial, digitally, news stories social media)
•    Aviva Women’s Tour – at race, online, e-newsletters

The deal will involve branding opportunities for Cyclingnews and ProCycling including logo placement at the event and shared data capture as well as direct marketing opportunities. ProCycling and Cyclingnews will work with Aviva Women’s Tour to offer exclusive competitions and experiences to their audiences.

David Maher Roberts, Managing Director, Sport – Immediate Media says: “Partnering with the Aviva Women’s Tour will provide Cyclingnews and Pro-Cycling with huge new reach to millions of live spectators and TV coverage around the world. Both Cyclingnews and ProCycling are increasing and broadening their coverage of the women’s pro races, riders and teams, and there’s no better way to do that than be deeply involved with the premier women’s race in the UK for 2016 and beyond.”

Alastair Grant, Commercial Director of SweetSpot says: “We are excited to be partnering with ProCycling and Cyclingnews for the Aviva Women’s Tour as we know that both brands have increased their commitment to their coverage and analysis of women’s cycling going forwards.  We know that this partnership will help us increase the visibility of the race and the brands involved even further, while fans can look forward to lots of exciting plans that we are developing together.”

“This is yet another piece of exciting news for the Aviva Women’s Tour as we look forward to being a part of the new UCI Women’s World Tour and helping to take the sport forwards.”