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Women's Tour promotional guidelines

The Women’s Tour, the UK’s most prestigious international cycle race, brings world-class sporting action to the doorsteps of millions of people every June.

The Women’s Tour, the UK’s most prestigious international cycle race, brings world-class sporting action to the doorsteps of millions of people every June.

Free for spectators to watch, the race visits cities, towns and villages across Britain and brings communities together. This creates a truly unforgettable, carnival-like atmosphere on race day.

These guidelines will help local residents, as well as those businesses who are not official partners of the race, promote the Tour’s visit and enhance community activation ahead of the big day!

Businesses interested in becoming an official partner of the Women’s Tour can obtain more information by clicking here.

Key wording

Local news organisations and community newspapers, as well as local business websites, can celebrate the race’s visit by using the sample factsheet below:

  • A free-to-watch sporting spectacular, the Women’s Tour features Olympic heroes, world champions and the best of British
  • Past participants include London 2012 hero Lizzie Deignan (a two-time race winner), cycling legend Marianne Vos and Dame Laura Kenny – Britain’s most decorated female Olympian.
  • It attracts an annual roadside audience of over 300,000 spectators.
  • The race was broadcast live for the first time in 2022 via Eurosport and GCN.
  • The Women’s Tour generated £7.5m value to the UK economy in 2019 and over two million total TV viewers.
  • Over 85% of roadside spectators at the 2019 race described the event as “very enjoyable”.
Posters

The Women’s Tour will supply free-to-download banners and posters for businesses and residents to help promote the race’s arrival.

These assets will be available in due course.

Logo packs

Businesses and residents who want to help promote the Women’s Tour’s visit to their city, town or village can do so by downloading our logo pack.

We ask that those businesses who are not official partners to only use these assets to promote the race and not their company or to imply an official endorsement of their business or product.

Click here to download the Women’s Tour logo pack.

Residents’ information

People who live on or near the stage route can obtain detailed guides – including maps, timetables and details of how our road closure system works – on our residents’ information page.

This information will be available in due course.

Local business information

The Women’s Tour offers a great opportunity for local businesses and communities along stage routes to capitalise on increased footfall while celebrating a world-class sporting event passing by their door.

Our free-to-download business case study guide looks at successful activations from historic race days.

Social media

Want to showcase how you’re celebrating the race’s visit to your area? Follow us on social media and tag us in your photos and videos!

Twitter @thewomenstour | Facebook @thewomenstour | Instagram @thewomenstour

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