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Women's Tour business information

The Women’s Tour offers a great opportunity for local businesses and communities along route of each stage to celebrate and embrace cycling as the race comes past their front door, as well as maximise on opportunities from increased footfall.

The Women’s Tour offers a great opportunity for local businesses and communities along route of each stage to celebrate and embrace cycling as the race comes past their front door, as well as maximise on opportunities from increased footfall.

Over 300,000 spectators watched the race from the roadside in 2019, so it’s clear the event offers significant opportunities for businesses, especially those who embrace the Tour’s visit. We want to help business make the most of race day; our case studies provide below give an insight into the benefits that the event can bring.

If your business is situated along a stage route, there will be road closures altering travel for a small window of time while the race passes. This is known as a rolling road closure; this is needed to ensure the safety of the world-class athletes competing and spectators. Want to learn more? Click here for full information.

Business case studies

Want to understand how your business can capitalise on a Women’s Tour stage passing nearby? We have free-to-download guide that looks at successful activations from historic race days.

From the Woodberry, a Nottinghamshire-based café that has continue to attract cyclists following a successful Tour of Britain activation, to the Oxfordshire town of Faringdon turning pink to welcome the 2019 Women’s Tour, it is an essential read for businesses along our stage routes.

Click here to download our race day guide for businesses.

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