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Local business information

Local business information

The OVO Energy Women’s Tour offers a great opportunity for local businesses and communities along route of each stage to celebrate and embrace cycling as the race comes past their front door, as well as maximise on opportunities from increased footfall.

The OVO Energy Women’s Tour offers a great opportunity for local businesses and communities along route of each stage to celebrate and embrace cycling as the race comes past their front door, as well as maximise on opportunities from increased footfall.

If your business is situated along a stage route, there will be road closures altering travel for a small window of time while the race passes. This is known as a rolling road closure; this is needed to ensure the safety of the world-class athletes competing and spectators.

However, with over 300,000 spectators watching the race in 2018, it’s clear the event offers significant opportunities for businesses, especially those who embrace the OVO Energy Women’s Tour’s visit.

Our case studies will provide an insight into the long-term benefits that the event can bring.

The Northern Line – homeware, gifts and art company

Ahead of the 2018 OVO Energy Tour of Britain, this Ulverston-based business created a specialist range of cycling-related posters and prints, as well as developing and installing a series of 12 wall art images featuring British cyclists that became a popular tourist trail around the town.

Click here to read about The Northern Line’s planning and race day successes.

The Woodberry – tea house, café and shop

The owners, Clare Reaney and Daniel Nightingale, got into the OVO Energy Tour of Britain spirit by decorating their café with bunting and garden planters, designing a bike-themed menu, and promoting their offers in the local community.

Click here to discover how The Woodberry enjoyed one of their most successful trading days ever in September 2018.

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