Is your business looking to work with one of the world’s leading women’s cycling events?  The Women’s Tour’s partners provide invaluable support to the event each year while benefiting from a unique blend of branding and activation rights that provide exposure to an engaged audience year round.

The race covers a large part of Britain each year, bringing the world’s top riders to millions of spectators at the roadside and many more around the world on television, creating an extensive and diverse audience base for its partners.

Why partner with the Women’s Tour?

The 2021 race produced these returns:

  • £3.6m total net sponsorship value
  • 94% brand recognition for AJ Bell
  • 300k roadside spectators
  • 2m+ total TV viewers
  • 25+ hours of worldwide TV broadcast 
  • National and international press coverage
  • Social media following of over 45,000 – bigger than the majority of pro men’s races


The Women’s Tour has long been recognised as one of the UK’s most inspirational and game-changing annual events and has won several high-profile awards since its inaugural edition in 2014.

Next steps

Discover how your business can team up with the Women’s Tour by contacting us today.

  • Tom Morgan | ORSEN (Principal Commercial Agency) | | +44 (0)7776 183 571
  • Kyle Kiai ORSEN (Principal Commercial Agency) | | +44 (0) 7917 893514