?Vitus have become the Official Bicycle Brand of the Friends Life Women’s Tour alongside the new Chain Reaction Cycles Points Jersey.

Chain Reaction Cycles, the world’s largest online bike store, will become the new sponsors of the Points Jersey in the Friends Life Women’s Tour, which takes place from 17 – 21 June this year.

The new partnership will also include Vitus becoming the Official Bicycle Brand of the Friends Life Women’s Tour, which gets underway in Bury St Edmunds, Suffolk, on Wednesday 17 June.

The news comes as Chain Reaction Cycles extend their sponsorship of the men’s Friends Life Tour of Britain that first began with their Points Jersey sponsorship in 2012, to include both the Friends Life Women’s Tour and Pearl Izumi Tour Series.

All three events will also enjoy the same association with Vitus, as their official bike brand, while Chain Reaction Cycles will also benefit from an extensive digital presence across all event websites, which will see greater content being shared between the races and the Chain Reaction Cycles Hub.

Most recently in the men’s Friends Life Tour of Britain, the Chain Reaction Cycles Points Jersey was won by Michal Kwiatkowski, a fortnight before he became World Road Race Champion, while in the first edition of the Friends Life Women’s Tour in May 2014, Marianne Vos took the race’s Points Jersey.

Commenting on the renewed partnership, Alastair Grant, Commercial Director for SweetSpot, organisers of the Friends Life Women's Tour said;

“We are delighted to welcome the return of Chain Reaction Cycles as a major partner for the Friends Life Tour of Britain, but also thrilled to be able to extend their involvement into the Friends Life Women’s Tour and Pearl Izumi Tour Series. It is great news that Chain Reaction Cycles have chosen these platforms as the best possible way to promote their brand and Vitus Bikes to a domestic and international audience and we look forward greatly to working closely with them going forward.”