We are delighted to be working with our partners in Worcestershire for the first time on the OVO Energy Women’s Tour, as they host Stage Four of the 2018 race. This will start in Wychavon District and finish in the city of Worcester.

A picturesque route will take us to Broadway and Snowshill on the northern edge of the Cotswolds. These were roads that would have been familiar with our former SKODA Queen of the Mountains Sharon Laws, who lived locally.

We were deeply saddened by the loss of Sharon in December last year. She lit up the first two editions of the race and returned in 2017 to add her expert analysis to the ITV4 commentary, leaving a lasting impression on the event. We would like to dedicate this stage to her.


There are plenty of things to do in Worcestershire. Whether you are looking to explore the great outdoors, shop until you drop or want some activities for the family.

Worcestershire provides many beautiful routes for walking and cycling, whether over the Malvern Hills or overlooking the river and canal network. There are numerous shopping opportunities available in the city of Worcester and the surrounding towns and plenty of opportunity to learn about the history of the county by visiting one of the museums.

For a family day out, take in some stunning views on the Severn Valley Railway, visit the Safari Park or explore one of the many country parks and gardens. Pay a trip to the theatre, eat out in one of Worcestershire’s many restaurants or cafes or marvel at the skill of local craftsmen in visiting a local crafts centre. Worcestershire is a great destination for sporting enthusiasts as well: enjoy the cricket or the races or take some time to play golf or go fishing, swimming, climbing or horse riding.