Popular malt loaf brand Soreen will be returning as partners to all of our events in 2015, starting off with this month's Pearl Izumi Tour Series and also including the Aviva Women's Tour, Aviva Tour Ride sportive and of course Britain's biggest professional cycle race the Aviva Tour of Britain.
Aviva, the UK's largest insurer, has announced it is taking on the title sponsorship of the most prestigious female and male professional cycling road races in Britain. The races will be renamed the Aviva Women's Tour and Aviva Tour of Britain as Aviva takes on the sponsorship from Friends Life, which became part of the Aviva group earlier this month.
Million selling album soprano Laura Wright, the England rugby team's first ever official anthem singer, who hails from Framsden in Suffolk, will open the team presentation for the 2015 Friends Life Women's Tour on Tuesday 16 June.
Our popular cycling book reviews by Brendan Gallagher return for 2015, with this the first review of the year looking at a new coffee table book about the career of five-time Tour de France winner Bernard Hinault.
Blood cancer charity Leukaemia & Lymphoma Research will be the official charity partner of Britain's biggest cycle races in 2015, including the Friends Life Women's Tour in June and the Friends Life Tour of Britain in September.